The drink differentiated itself from its older rivals with a lineup of punchy flavors, which include ice pop, lemonade and “Meta Moon,” a combination of blue raspberry, bubblegum and cotton candy. The duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine. They have amassed tens of millions of followers on Instagram, YouTube and TikTok and capitalized on their influence to create a line of drinks that have become an instant success and disrupted the energy drink category. Prime launched in January 2022 and is a joint creation between influencers (and former boxing rivals) Logan Paul from the US and Olajide “KSI” Olatunji, who is from the United Kingdom. For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt.
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